{"product_id":"start-up-marketing-strategles-by-m-anil-ramesh-priya-grover-sabyasachi-dasgupta","title":"Start - Up Marketing Strategles by M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta","description":"\u003cdiv class=\"product__title\"\u003e\n\u003ch4\u003eStart - Up Marketing Strategles by M. Anil Ramesh, Priya Grover, Sabyasachi Dasgupta\u003c\/h4\u003e\n\u003cp class=\"product__text inline-richtext\"\u003e\u003cstrong\u003eProduct Description: \u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"no-js-hidden\" id=\"price-template--17587155042518__main\" role=\"status\"\u003e\n\u003cdiv class=\"price price--large price--on-sale price--show-badge\"\u003e\n\u003cdiv class=\"price__container\"\u003e\n\u003ch4 class=\"price__sale\"\u003e\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Mehta Book Seller","offers":[{"title":"Jaico Publishing House \/ English","offer_id":49625630834986,"sku":null,"price":539.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0781\/8026\/files\/white-71o4CDWbUtL._SL1500_a43c77e6-06a2-40f2-b405-357041acc9fe.jpg?v=1732607717","url":"https:\/\/mehtabookseller.com\/products\/start-up-marketing-strategles-by-m-anil-ramesh-priya-grover-sabyasachi-dasgupta","provider":"Mehta Book Seller","version":"1.0","type":"link"}