{"product_id":"this-is-marketing-by-seth-godin","title":"This is Marketing by Seth Godin","description":"\u003cspan data-mce-fragment=\"1\"\u003eFor the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThis is Marketing\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eNo matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e* \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eHow to build trust and permission with your target market.\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e* The art of positioning--deciding not only who it's for, but who it's not for.\u003cbr data-mce-fragment=\"1\"\u003e* Why the best way to achieve your goals is to help others become who they want to be.\u003cbr data-mce-fragment=\"1\"\u003e* Why the old approaches to advertising and branding no longer work.\u003cbr data-mce-fragment=\"1\"\u003e* The surprising role of tension in any decision to buy (or not).\u003cbr data-mce-fragment=\"1\"\u003e* How marketing is at its core about the stories we tell ourselves about our social status.\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eYou can do work that matters for people who care. This book shows you the way.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way.\" - The\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eFinancial Times\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/span\u003e","brand":"Mehta Book Seller","offers":[{"title":"Default Title","offer_id":49629557522730,"sku":null,"price":719.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0781\/8026\/files\/71cPbJ17n_L._SY385_82a4a4dd-cae1-4a21-9140-9fdfbf53b103.jpg?v=1732608472","url":"https:\/\/mehtabookseller.com\/products\/this-is-marketing-by-seth-godin","provider":"Mehta Book Seller","version":"1.0","type":"link"}